For business or touring pleasure, the sole purpose of this ad is to capture the interest of those seeking a foreign destination. In this instance, I am attempting to persuade my target audience - adventure seekers, globetrotters, and travelers both foreign and domestic - to see what the country of Scotland has to offer. The ad is titled "You Bring Your Bag • We'll Bring Our Pipes." The "Bag" refers to the traveler's suit bag, and the "Pipes" of course, relate to the bagpipes which is commonly seen and heard in Scotland. If you notice, both the "Bag" and "Pipe" are highlighted in a different color to give emphasis to "Bagpipes." In addition, I have the image of the bagpipes arranged so each "pipe" would draw the viewer's eye to a body of text containing descriptive information which would attempt to speak out to my audience.